“After the fall” is from a recent special report published in the The Economist (October 3, 2009); looking at recovery scenarios. I particularly liked this chart (above). This is basically the chart that we see many executives looking at now; trying to guess which path the market will take -- trying to assess the degree of risk they will assume. The penalty for the wrong guess could be expensive.
Investment decisions that need to be made today, in order to be ready for the expected 2012+ upturn, are predicated on being able to have some degree of accuracy in predicting which path the recovery will take.
Many are anticipating that it will be Scenario 2,“Permanent Loss." You could also plot another line to accompany Scenario 2 that reflects what we see happening with resources (I added a red line). Efficiency will be forced up while fewer people do more work, greater output with fewer inputs. So, in my revised chart, the blue line is the “new normal” market and the red line is the output that will be demanded by those fewer resources that are left. Not a technically accurate chart, but rather a conceptual idea of this interaction.
Further, growth will most likely come from market share gains from competitors, rather than through double digit increases in market size, which appear to be rather flat in the technology sector for the next few years.
It is more critical now to pick the right strategies, the right focus, the right projects, the right products, the right portfolio, the right... where benefit is maximized and on things that get the biggest "bang for the buck." Every shot needs to hit in the “new normal” world.
Related | Series on restructuring and decision-making | Decision-making today and the implications to "the other side"